Why are we going at the movies?

(not for the popcorn)

A common ground…

As a trainer, i often need to explain hard concepts to my audience. I usually search for words, metaphors and examples that sound familiar to that audience. This approach creates a common ground where people can assimilate new things in an easier way.

Explaining xAPI is really difficult, especially when the audience is not used to e-learning concepts. We choose to create a communication initiative called “xAPI AT THE MOVIES” in order to introduce people to the Experience Api’s revolution, using famous movies’ examples to make clearer not just the core concepts of the standard, but also some important technical aspects.

Why did we choose movies?
I love to quote a Brett MCCracken‘s article:
“We all agree movies allow us to escape (and that is good), but it’s more than simple escapism. Movies take us to places we’ve never been. They offer us a window onto the wider world, broadening our perspective and opening our eyes to new wonders…

…But cinema is more than just a window. It’s also a magnifying glass. It focuses our attention on everyday reality in a way that makes us see everyday reality for what it really is: magnificence and curiosity.

…Movies are different because they can capture, probe, explore the world in ways no other medium can. We feel the texture of a silk dress in a costume drama like Bright Star. We smell the blood spurting off of a smoking bullet in Inglourious Basterds. We languish at the sight of a tormented face in a movie like Precious or The Road—every line and wrinkle of which the camera so painfully exploits. Movies are visceral.

…In a movie, the raw materiality and physical geography on which the story plays out (i.e., nature, sets, bodies, props) resonates with us as much or more than the story itself. This is reality, shooting out at us in flickering light.

…So yes, we love movies because they let us escape. But we are not escaping from reality as much as we are escaping into a clearer, more focused understanding of it. The movies we cherish the most are not those that feel the farthest from our experience. On the contrary, they are the ones that—in the darkness and stillness of a square, box room—reanimate the wonder and mystery of the world we know.”

So this is why we chose movies as metaphors to explain Experience Api. Movies are powerful and give us a more focused understanding of the world.
In the same way Experience Api has an infinite capability of capturing experiences and gives us a better understanding of how we work and we interact with people and things.

A multi-form approach

The initiative, as we are used, will be multiform: we’ll montlhy release a new video episode, and you’ll find also mug, t-shirt and poster on our Shop on line: so you’ll extend the experience.

In the next episodes we’ll engage in the project other xAPIers and we’ll ask them to choose a movie, using it to explain a feature of Experience Api.


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